Information is an integral part of any decision-making process. Be it a strategic corporate communication related to building reputation or handling crisis process or launching a service or product.
Today's smart business leaders - owner or mangers tend to be much better educated by being much better informed. In this age of information Tsunami too many options and too much information can disable choice-making abilities. This can lead to productivity-killing decision fatigue.
B&W recognizes criticality of customized and analyzed information that is invaluable to a company's understanding of its image, its competitors, and critical issues that they face. As opposed to digital trivia B&W provides simple but actionable PR measurement and media analysis reports based on reasonable measurement metrics.
B&W is Cogentelli's business vertical that provides PR analysis and corporate communication evaluation.
Amidst the wave of globalization 'Localization' is making a strong comeback and has become mantra of success for today's enterprises. The 'Centre for Next Generation Localization' reports that localization is the 4th fastest-growing industry in the United States. Baidu does better than Google because it looks and feels fully native to the Chinese-speaking audience. CNN knows that there are more than 55 million Latinos in the U.S. who want their own language shows. The localization process entails segmenting global audiences and adapting content target users.
In-City.info is Cogentelli's B To C information mosaic - a series of city info sites that serve as platform for premium business outlets to reach to their targeted customers.
PR Measurement & Corporate communication evaluation